Northwest Scholastic Press

Start With Why

Simon Sinek reveals how great leaders inspire action.
Rob Melton, Contributing Editor August 20, 2015

By Rob Melton Now that you and your staff have put to bed your final issue of the newspaper, yearbook, website, video channel, or podcast, it's time to think ahead to next year. What better way to rethink,...

Fun With Fonts

Know the nuts and bolts of typography to add personality, distinction to your publication, blog or newsletter
Rob Melton, Contributing Editor April 15, 2014

By Rob Melton When you talk about type, beginning with a video such as the one above is a great way to entertain and interest students in the study of typography. Once they are hooked, spending time...

Navigate your way to great stories and photos with story planners

Navigate your way to great stories and photos with story planners

Learn how to plan, gather and structure a story for your newspaper, yearbook, website or newscast using a story planner for your photos and stories.
Rob Melton, Contributing Editor March 26, 2014

By Rob Melton It's all about the story, whether in words or photos. The trick is learning how to plan, gather and structure a story for your newspaper, yearbook, website or newscast. The purpose of...

Advertising A-Z: A practical guide for high school publications

Advertising A-Z: A practical guide for high school publications

March 22, 2014

By Rob Melton Advertising A-Z: A practial guide for high school publications, created by Oregon advisers Rob Melton and Sunny Stautz, includes everything you need -- all the forms to start your own advertising...

First Things First: Using the newspaper to teach the Five Freedoms of the First Amendment

First Things First: Using the newspaper to teach the Five Freedoms of the First Amendment

Rob Melton, Contributing Editor March 19, 2014

By Rob Melton The reason for integrating newspapers into the curriculum is to acquaint students with various types of expository texts. These lessons help students analyze historical documents and synthesize...

Make your own free press passes with this one free website

Rob Melton, Contributing Editor September 12, 2013

By Rob Melton "You do not need to ask permission from anyone to be a journalist," explains the Periodical Publishers Association. "It is sometimes useful, however, to be able to identify yourself...

Get up to speed fast with online stylebook and staff manual

Wonder what the standards are for excellent publications? Trying to get from good to great? Need a quick, easy-to-use guide for your newspaper, yearbook, magazine or online web news page?
June 4, 2013

<strong>By Rob Melton</strong> The online News Writer's Handbook serves up publications rules and guidelines for news writers, editors, photographers and designers. It's also a great teaching...

Write great leads using these nine strategies to grab your reader’s attention

Write great leads using these nine strategies to grab your reader’s attention

Sue Barr October 9, 2012

Editor's Note: This handout by former South Eugene H.S. journalism adviser Sue Barr is one of many that were shared with Oregon journalism teachers and at JEA conventions. The key to writing good copy...

42 tips, tricks, exercises from the pros on how to write a memorable narrative for your publication

42 tips, tricks, exercises from the pros on how to write a memorable narrative for your publication

Advice, Exercises and Readings For Writers By Writers
Rob Melton, Contributing Editor October 2, 2012

By Rob Melton Narrative is structured in the same way whether it is fiction or nonfiction. It uses all the devices of the narrative. Training young journalists in the art of reporting and interviewing...

A supercell thunderstorm rolls across the Montana prairie at sunset. (Photo and caption by Sean Heavey)

Follow these simple techniques to write the perfect caption every time to intrigue, inform readers

Readers look at a photograph first, then the caption under the photo. If the caption intrigues them by providing context and background information, readers will look back at the photograph and see something new. It's called the loop, and their next stop is the story.
Rob Melton, Contributing Editor September 30, 2012

By Rob Melton Notice what you just did? You looked at the featured photo, then you looked under the photo  for the words to help you understand what you just viewed. Then you looked back at the...

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