Northwest Scholastic Press

Start With Why

Simon Sinek reveals how great leaders inspire action.
Rob Melton, Contributing Editor August 20, 2015

By Rob Melton Now that you and your staff have put to bed your final issue of the newspaper, yearbook, website, video channel, or podcast, it's time to think ahead to next year. What better way to rethink,...

Fun With Fonts

Know the nuts and bolts of typography to add personality, distinction to your publication, blog or newsletter
Rob Melton, Contributing Editor April 15, 2014

By Rob Melton When you talk about type, beginning with a video such as the one above is a great way to entertain and interest students in the study of typography. Once they are hooked, spending time...

Navigate your way to great stories and photos with story planners

Navigate your way to great stories and photos with story planners

Learn how to plan, gather and structure a story for your newspaper, yearbook, website or newscast using a story planner for your photos and stories.
Rob Melton, Contributing Editor March 26, 2014

By Rob Melton It's all about the story, whether in words or photos. The trick is learning how to plan, gather and structure a story for your newspaper, yearbook, website or newscast. The purpose of...

The origin of the end mark -30-

The origin of the end mark -30-

February 4, 2014

By Rob Melton What does the traditional symbol -30- mean, and where did it come from? Years ago, The American Press magazine compiled a list of 18 sources that have been cited at one time or another: ...

Make your own free press passes with this one free website

Rob Melton, Contributing Editor September 12, 2013

By Rob Melton "You do not need to ask permission from anyone to be a journalist," explains the Periodical Publishers Association. "It is sometimes useful, however, to be able to identify yourself...

42 tips, tricks, exercises from the pros on how to write a memorable narrative for your publication

42 tips, tricks, exercises from the pros on how to write a memorable narrative for your publication

Advice, Exercises and Readings For Writers By Writers
Rob Melton, Contributing Editor October 2, 2012

By Rob Melton Narrative is structured in the same way whether it is fiction or nonfiction. It uses all the devices of the narrative. Training young journalists in the art of reporting and interviewing...

A supercell thunderstorm rolls across the Montana prairie at sunset. (Photo and caption by Sean Heavey)

Follow these simple techniques to write the perfect caption every time to intrigue, inform readers

Readers look at a photograph first, then the caption under the photo. If the caption intrigues them by providing context and background information, readers will look back at the photograph and see something new. It's called the loop, and their next stop is the story.
Rob Melton, Contributing Editor September 30, 2012

By Rob Melton Notice what you just did? You looked at the featured photo, then you looked under the photo  for the words to help you understand what you just viewed. Then you looked back at the...

Mob reporting at major school events results in outstanding live coverage, application of social media

September 26, 2012

By Rob Melton Last week journalism teacher Tom Gayda's North Central Publications students (70 of them!) participated in their own reporting mob at their homecoming game. He got the idea after someone...

How to develop practical strategies for overcoming writing obstacles

Rob Melton, Contributing Editor August 23, 2012

In Roy Peter Clark's new book, “Help! For Writers” — with its new mobile app — he came up with something quite different to help writers overcome the obstacles they face: Getting Started; Getting...

Combine a little creativity and your own words to create word and tag clouds and the possibilities are endless

Rob Melton, Contributing Editor June 9, 2012

By Rob Melton Word clouds have been around for a while now, but recent improvements how to make them are reviving interest in using them more creatively across all media platforms. Originally, word...

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