Northwest Scholastic Press

Advertising A-Z: A practical guide for high school publications

Advertising A-Z: A practical guide for high school publications

March 22, 2014

By Rob Melton Advertising A-Z: A practial guide for high school publications, created by Oregon advisers Rob Melton and Sunny Stautz, includes everything you need -- all the forms to start your own advertising...

First Things First: Using the newspaper to teach the Five Freedoms of the First Amendment

First Things First: Using the newspaper to teach the Five Freedoms of the First Amendment

Rob Melton, Contributing Editor March 19, 2014

By Rob Melton The reason for integrating newspapers into the curriculum is to acquaint students with various types of expository texts. These lessons help students analyze historical documents and synthesize...

A supercell thunderstorm rolls across the Montana prairie at sunset. (Photo and caption by Sean Heavey)

Follow these simple techniques to write the perfect caption every time to intrigue, inform readers

Readers look at a photograph first, then the caption under the photo. If the caption intrigues them by providing context and background information, readers will look back at the photograph and see something new. It's called the loop, and their next stop is the story.
Rob Melton, Contributing Editor September 30, 2012

By Rob Melton Notice what you just did? You looked at the featured photo, then you looked under the photo  for the words to help you understand what you just viewed. Then you looked back at the...

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