Start With Why

Simon Sinek reveals how great leaders inspire action.

By Rob Melton
Now that you and your staff have put to bed your final issue of the newspaper, yearbook, website, video channel, or podcast, it’s time to think ahead to next year. What better way to rethink, rewrite and redesign with your staff than showing Simon Sinek’s “Start With Why: How Great Leaders Inspire Action” presentation from the 2010 Puget Sound TEDTALK? Get your editors together to discuss the video and its message before the new year. The book by the same name is a thoughtful treatise on the principle, and a companion website,, is a painless way to explore your WHY, and the HOW and WHAT that follow.